Avengers: Endgame Only $12M. Passing Avatar at Global BO
The combination of additional footage and the post-Fourth of July weekend has brought Avengers: Endgame within striking distance of Avatar’s all-time worldwide box office record.
The week of June 28-July 4 saw Avenger: Endgame’s ranking on the top box office draws rise from #13 the week prior to #7 and then has been at #9 over the post-holiday weekend, between Men in Black International and Rocketman.
Box office reporting site, Box Office Mojo, has reported on the strong $3.1 million weekends take, showing that Marvel’s strategy of the renewed marketing push promoting the additional footage, along with Spider-Man: Far From Home’s strong $93.1 million #1 place.
It was only two weeks ago when we’d written about the more daunting gap at the time of $38 million, and the week-over-week rate seemed to be dropping to the point that it might have been a stretch that Avengers: Endgame could stand a chance against Avatar.